Shelter Vertical Rush Billboards
Shelter advertised their annual event, Vertical Rush, for the first time on thirteen billboards at high-traffic train stations across London. As a result, the number of registrations increased by almost double compared to the previous year. Copy: Ben Munden.

Vertical Rush billboard at Victoria Station

Vertical Rush billboard at Liverpool Street Station

A Vertical Rush participant pleased to be on the billboard at Charing Cross Station.